hej:pure is the young brand of a large fragrance company that is home to well-known perfumes such as 4711, tabac, irish moss, s'oliver, or even betty barclay. with this sustainable clean beauty series, which does without controversial ingredients, mäurer&wirtz is approaching a young, environmentally conscious target group.

also a project implemented at zweipro, i designed the experience and interface here together with the owner. the content was provided by mäurer&wirtz.