in collaboration with zweipro agency, i took on the exciting task of rebranding welight intelligent, a dynamic scale-up in the lighting industry. as a freelancer, i was responsible for the design and concept of the brand, user experience and interface, motion design, and art direction. our goal was to create a brand identity that highlighted welight intelligent's innovative LED lighting solutions for industrial applications. we focused on developing a visual language that embodied the efficiency and sustainability of their smart sensor technology, which significantly reduces energy costs annually. by carefully choosing colors, shapes, and typography, we crafted a modern and cohesive brand identity that resonated with their target market. the redesign also included a comprehensive approach to all advertising materials, packaging, and digital elements, ensuring a consistent and engaging brand experience across all platforms. the successful rebranding positioned welight intelligent as a forward-thinking leader in the intelligent lighting solutions industry, enhancing their appeal to production, logistics, and industrial clients.