as a freelance designer and art director for zweipro agency, i developed a holistic brand and digital presence for gw stahlservice, a company that slits steel coils to precise specifications for manufacturers across numerous industries. the assignment encompassed a new logo, keyvisual system, and an interactive website that translate complex production steps into an intuitive user experience.

the identity centers on a dynamic keyvisual. it can be used as a binding element to depict gw's role as the vital link between steel producers and processors. it can further be unrolled and rewound like a virtual coil, gradually revealing the abstract letter g. subtle micro‑animations, clean typographic grids, and an industrial color palette turn the slit‑band process into an engaging narrative, positioning gw stahlservice as a modern, customer‑focused partner in metal processing.