as a freelance designer collaborating with the agency dragon rouge, i developed a branding concept for lancy medical beauty, a chinese company specializing in advanced aesthetic treatments. although my work was created for a pitch phase, the final identity launched by the client strongly reflects the design direction we proposed – a rare and rewarding alignment between concept and realization.

the design sought to balance clinical precision and emotional allure – capturing the brand’s promise of refined transformation. soft gradients, sculptural typography, and a meticulously composed graphic system conveyed a sense of sculpted beauty and trustworthiness, bridging the world of medical expertise and high‑end aesthetics. this balance of restraint and sensuality became the visual DNA that ultimately shaped lancy’s new brand presence.