as our bachelors project, we devoted ourselves to inclusive design for visually impaired people in order to achieve an equal perception of design. the aim was to combine accessibility and aesthetic aspects and develop inclusive branding for hornbach. the redesign of the branding and the optimization of the pos and customer journey are intended to appeal to both sighted and visually impaired individuals. the project aims to break down barriers and promote an inclusive society in which everyone can benefit from design and aesthetics. thus, using the hornbach brand as an example, we used accessibility for visually impaired people as a design factor for the visual brand design as well.