the idea of the project was to develop a modular furniture system that addresses the challenges of urban living, especially for students with limited space. the branding was meant to reflect the diverse and fun character of the furniture system.

the corporate design includes a logo based on the footprint of the furniture, allowing for flexible shapes that form a modular logo system. the business stationery refers to room floor plans, while for b2c communication, colorful and fun key visuals were developed, illustrating the connection between people and space. additionally, a custom packaging, button and icon system, as well as a concept store, were created to perfectly showcase the brand. the branding is thus modular, diverse, and fun, just like the product itself.