etienne wagner

state of the german internet @ omr 2024

keynote

for "state of the german internet 2024" at omr festival, we pushed keynote to its limits with ai visuals, animated 3d objects, and clear infographics. as a freelance designer for no agency, i contributed to this innovative project.

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das projekt

rebranding | concept

inclusive design for visually impaired people in the context of crafts. the aim was to analyze and redesign hornbach's existing branding to enable all people to perceive the design on an equal footing. in the process, accessibility becomes the central design factor for creating an inclusive brand experience.

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undundund

branding

we developed a modular furniture system for which a diverse and fun corporate design was created. the branding was based on the footprint of the furniture, with flexible shapes in the logo system and colorful key visuals to a colorful pos.

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peiler montanwärme

ux/ui | freelance

bringing energy efficiency to life in an energy-intensive industry thanks to interactive and augmented experiences on a website. project in partnership with zweipro.

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tepro mkc

branding & ux/ui | freelance

with rebranding trepro mkc we created a modern and cohesive brand identity that enhanced their market presence and customer engagement. project in partnership with zweipro.

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welight intelligent

branding & ux/ui | freelance

we crafted the design and concept for welight intelligent, transforming their brand identity to highlight their cutting-edge, energy-efficient LED lighting solutions for industrial applications. project in partnership with zweipro.

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MARTIN Maschinenbau

rebranding | freelance project

as a freelancer at the design office zweipro in düsseldorf, i was significantly involved in the relaunch of the martin brand presence. the main focus was on adapting the website to the latest innovations of the manufacturer of woodworking machines and, for example, optimizing the experience for customers by means of a machine configurator.

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MARTIN Machine Configurator

ux/ui | freelance project

woodworking machines are not only a large investment, but also an emotional product with which a carpenter works every day - comparable to automobiles. in order to explain the complex machines of the martin brand in a comprehensible way and to optimize the experience for customers even before the purchase, zweipro conceptualized, designed, and supported the technical implementation of a configurator.

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MARTIN ConnectControl

interface design | freelance project

the new control concept of the martin brand is a unique innovation for woodworking machines. the machine can be accessed from any location via an ipad pro. i was involved in the interface design - which won a german design award - for this control system at zweipro

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Urban Outdoor Aid

branding concept

the solution to the extreme winter conditions for homeless people lies in the trend of urban outdoor fashion. urban outdoor aid (uoa) is a non-profit online store. uoa leverages the expertise of the homeless, creates awareness through interactive content on the website, and relies on an unconventional design to stand out from traditional fashion labels.

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Plantisy

branding | packaging | ux/ui

from branding to packaging to the website, we shaped the project in its entirety. our goal was to create an aesthetic brand identity that authentically represents plantisy's values and products.

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hej:pure

ux/ui | freelance project

this new fragrance from the house of mäurer&wirtz (4711 - echt kölnisch wasser) required a web presence that would appeal to a young target group that identifies with sustainability issues. project in partnership with zweipro.

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